Keanu Surfs a Motorcycle on Super Bowl Ad

Keanu Reeves calmly surfs a motorcycle while sing-speaking along to Will Powers’ inspirational and affirmation-heavy song “Adventures in Success” in Squarespace’s 30-second Super Bowl spot. The ad kicks off a new campaign for Squarespace, “Make It Happen,” starring Reeves.

Reeves is the co-founder of Arch Motorcycle, which used Squarespace for its website before Reeves was approached for the ad.

Super Bowl LII begins at 6:30 p.m. EST on NBC.

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